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	<title>Mod Vespa &#187; History</title>
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	<link>http://modvespa.com</link>
	<description>Learn about Vespa&#039;s, Honda&#039;s, Kymco and Burgmans... oh hell you can learn about all types of scooters here...</description>
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		<title>So you want to race your vintage Vespa motor scooter?</title>
		<link>http://modvespa.com/vespa-powersports/</link>
		<comments>http://modvespa.com/vespa-powersports/#comments</comments>
		<pubDate>Tue, 14 Aug 2007 09:50:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[History]]></category>
		<category><![CDATA[Racing]]></category>
		<category><![CDATA[Scooter Restoration]]></category>
		<category><![CDATA[Vespa]]></category>

		<guid isPermaLink="false">http://modvespa.com/vespa-powersports/</guid>
		<description><![CDATA[During the 1960’s in the United Kingdom, Scooter shops would compete to produce their own unique and individual scooters based on either a Piaggio Vespa or an Innocenti Lambretta. These scooters were often tuned with their own unique paint work and their own identity and then put out on the track to race! &#160; One [...]]]></description>
			<content:encoded><![CDATA[<p></p><p class="MsoNormal">During the 1960’s in the <st1:country-region w:st="on"><st1:place w:st="on">United Kingdom</st1:place></st1:country-region>, Scooter shops would compete to produce their own unique and individual scooters based on either a Piaggio Vespa or an Innocenti Lambretta.</p>
<p class="MsoNormal">These scooters were often tuned with their own unique paint work and their own identity and then put out on the track to race!</p>
<p class="MsoNormal">  <a href="http://modvespa.com/wp-content/uploads/2007/08/vespa-powersport.jpg" title="Vespa powersports"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/08/vespa-powersport.jpg" title="Vespa powersports"><img src="http://modvespa.com/wp-content/uploads/2007/08/vespa-powersport.jpg" title="Vespa powersports" alt="Vespa powersports" height="500" width="500" /></a></p>
<p class="MsoNormal">&nbsp;</p>
<p>One of the special characteristics of these powersports Vespa’s is that they all use the classic scooters small frame. After riding one of these Vespa small frames I have to say that for me personally they are one of the most fun to ride. The position of your legs and arms when mounted on the scoot gives a totally unique feeling of complete control over the scooter. This all helps you take corners a lot sharper which is the aim of any racing motorcycle/scooter.</p>
<p>Out of all the classic Vespas the small frames are the easiest and most suitable for engine tuning. The fact that all the small frame engines are of the same 45 degree angle design means that many of the tuning kits available for one model can easily be adapted for others.</p>
<p>The most popular tuning kits available are:</p>
<ul>
<li><strong>Pinasco 75cc </strong>: Pinasco cylinders are recognized as being of some of the highest quality builds in the world <o:p></o:p></li>
<li><strong>Malossi 135cc</strong><o:p></o:p> : Most powerful tuning kit <o:p></o:p></li>
<li><strong>Polini 133cc</strong><o:p></o:p> : This kit offers good Speed and a whole lot of fun, not quite as fast as the Malossi but <strong>recommended</strong> as offers probably the best balance between speed, reliability and cost. <o:p></o:p></li>
</ul>
<p>If a fun fast ride is what you want then I would recommend you look at restoring a classic small frame Vespa. <o:p></o:p></p>
<p class="MsoNormal">&nbsp;</p>
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		<title>Get all your information about MOD art and The Who</title>
		<link>http://modvespa.com/mod-art-union-jack-and-the-whos-my-generation/</link>
		<comments>http://modvespa.com/mod-art-union-jack-and-the-whos-my-generation/#comments</comments>
		<pubDate>Thu, 02 Aug 2007 12:45:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/mod-art-union-jack-and-the-whos-my-generation/</guid>
		<description><![CDATA[At the very least, subsequent use of the Union Jack in the Gear boutique sunglasses of 1965 and John Entwistle&#8217;s jacket on the cover of The Who&#8217;s My Generation in 1966 can be directly traced to Geoff Reeve&#8217;s similar experiments with sunglasses and silk screened fabrics in the early 60s. The art-clothing connection of the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL,HELVETICA,AVANT GARDE">At the  very least, subsequent use of the Union Jack in the <em>Gear</em> boutique sunglasses of 1965 and John Entwistle&#8217;s jacket on the cover of The Who&#8217;s <em>My Generation</em> in 1966 can be directly traced to Geoff Reeve&#8217;s similar experiments with sunglasses and silk screened fabrics in the early 60s. The art-clothing connection of the early sixties can also be similarly seen in someone like Michael Davies, who graduated in graphic design from in 1958 and was the decorator for one of the first Carnaby Street mod boutiques, <em>Domino Male</em>.</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/ujack.jpg" title="ujack.jpg"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/07/ujack.jpg" title="ujack.jpg"><img src="http://modvespa.com/wp-content/uploads/2007/07/ujack.jpg" alt="ujack.jpg" /></a></p>
<p><font face="ARIAL,HELVETICA,AVANT GARDE">Turning commodities into art is but one of the  linking concepts between the <em>pop-art</em> movement of  the early 60s and modernism. On the U.S. side of  the Atlantic, Roy Lichtenstein&#8217;s <em>Ben-Day</em> paintings,  largely based on pop-culture and comic book  themes (and thus frequently also following an  action-based paradigm), have arguably become the  most famous remnants of the pop-art. His work  (and/or derivatives based on his style and themes)  have been used quite frequently in the context of  mod projects. The explosive rise of comic book  output during the so-called <em>Silver Age</em> of the early  60s further accentuates the time-branding effect of  his material.</font></p>
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		<item>
		<title>Mod art &#8211; The Who and Jasper Johns&#8217; target</title>
		<link>http://modvespa.com/mod-art-the-who-and-jasper-johns-target/</link>
		<comments>http://modvespa.com/mod-art-the-who-and-jasper-johns-target/#comments</comments>
		<pubDate>Thu, 26 Jul 2007 12:30:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/mod-art-the-who-and-jasper-johns-target/</guid>
		<description><![CDATA[Indeed the concepts of motion, action, and speed that were inherent in the paintings and designs of the early decade were quite closely mirrored by the modernist culture. London&#8217;s Situationists particularly attempted to redefine the contents of the canvas not as pictures but as events and the recording of a sequence of actions. Names such [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL,HELVETICA,AVANT GARDE">Indeed the concepts of motion, action, and speed that were  inherent in the paintings and designs of the early decade were  quite closely mirrored by the modernist culture. London&#8217;s  Situationists particularly attempted to redefine the contents of  the canvas not as pictures but as events and the recording of a  sequence of actions. Names such as The Action, or terms such as <em>Swinging London</em>, or the  countless arrow motifs spanning The Who&#8217;s early posters to Weller&#8217;s <em>This Is The Modern World</em>  sweater, are alternative interpretations of this early 60s emphasis on mobility and dynamism.</font></p>
<p align="center"> <a href="http://modvespa.com/wp-content/uploads/2007/07/jjohns-mod-art.jpg" title="jjohns-mod-art.jpg"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/07/jjohns-mod-art.jpg" title="jjohns-mod-art.jpg"><img src="http://modvespa.com/wp-content/uploads/2007/07/jjohns-mod-art.jpg" alt="jjohns-mod-art.jpg" /></a></p>
<p align="left"><font face="ARIAL,HELVETICA,AVANT GARDE">Perhaps there does not exist a direct relationship  between Jasper Johns&#8217; target and flag paintings in the  1950s and 60s USA and the mod fixation on these  same items (after translation through a UK filter via  the RAF and the Union Jack motifs). However, it is  difficult to believe that the subversive nature of using  national symbols in these new contexts was not a  driving force behind both of these tendencies.</font></p>
<p align="center">&nbsp;</p>
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		<item>
		<title>Mod art &#8211; Mile A Minute Typography and Ready Steady Go!</title>
		<link>http://modvespa.com/mod-art-mile-a-minute-typography-and-ready-steady-go/</link>
		<comments>http://modvespa.com/mod-art-mile-a-minute-typography-and-ready-steady-go/#comments</comments>
		<pubDate>Tue, 24 Jul 2007 09:19:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/mod-art-mile-a-minute-typography-and-ready-steady-go/</guid>
		<description><![CDATA[Does it make any sense to associate mod culture&#8211;ostensibly known as a working-class ethic with strong emphasis on the materialistic- with the elitist and cultured atmosphere that the word &#8220;art&#8221; usually brings to mind? Direct connections might exist or have existed: ex-art school types who are/were mods, bands like The Creation who fused art school [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL,HELVETICA,AVANT GARDE">Does it make any sense to  associate mod culture&#8211;ostensibly  known as a working-class ethic  with strong emphasis on the  materialistic- with the elitist and  cultured atmosphere that the  word &#8220;art&#8221; usually brings to  mind? Direct connections might  exist or have existed: ex-art  school types who are/were  mods, bands like The Creation  who fused art school elements  into their stage act, or art school types who later became musicians. Realistically, though, it would  be excessively flattering to modernism to say that it has had any significant impact on the  traditional art world as understood by the average person. However, the reverse certainly isn&#8217;t  true: anybody who doesn&#8217;t understand how tendencies in the world of art have had a significant  and catalyzing influence on modernism is certainly missing a good part of the story.</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/mod-art.jpg" title="mod-art.jpg"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/07/mod-art.jpg" title="mod-art.jpg"><img src="http://modvespa.com/wp-content/uploads/2007/07/mod-art.jpg" alt="mod-art.jpg" /></a></p>
<p><font face="ARIAL,HELVETICA,AVANT GARDE">In particular, there are a number of stylistic  elements associated with the art (and, by double  association, manufactured items and pop-art) of  the early 60s that are as important to establishing a  &#8220;visual modernist look&#8221; as any piece of clothing or  song you care to choose. Specifically there were  during this time very specific recurring themes in  several visually-related fields, such as typography,  composition, and painting. </font></p>
<p><font face="ARIAL,HELVETICA,AVANT GARDE">The same forces that  made artistic output largely focus on simple  abstract, geometric and figurative directions was a  reflection of societal tendencies that generated and  affected modernism in many ways. With an enhanced mobility in the population, afforded by  public transportation or alternative methods (e.g. scooters), cities such as London in the early 60s  were undergoing a change from the static into the kinetic. Road systems on the West End were  being remade into fast-moving routes-these were captured on photographic film by the  typographer/graphic designer Herbert Spencer in his <em>Mile A Minute Typography</em>. </font></p>
<p><font face="ARIAL,HELVETICA,AVANT GARDE">Robyn  Denny&#8217;s <em>Austin Reed Mural</em> of 1959, with its polychrome lettering and permutational style  foreshadowed the <em>Ready Steady Go!</em> set decorations of two years later. Optical, aggressive art  such as Bridget Riley&#8217;s interference patterns caused visual stimulation and the impression of motion  by means of abstract colour and form.</font></p>
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		<item>
		<title>You want to hang out with Paul Weller?</title>
		<link>http://modvespa.com/mod-music-part-two/</link>
		<comments>http://modvespa.com/mod-music-part-two/#comments</comments>
		<pubDate>Thu, 19 Jul 2007 09:06:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/mod-music-part-two/</guid>
		<description><![CDATA[Although the history of musical trends in mod culture is easily chronicled, any attempt to strongly classify bands or music as mod is flawed in its premise; there is no mod music per se, just music that mods have traditionally liked and listened to. To view music as a more fundamental or necessary component of [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL"> Although  the  history  of  musical  trends  in  mod  culture  is  easily  chronicled,  any  attempt  to  strongly  classify  bands  or  music  as  mod  is  flawed in its premise; there is no mod music  per se, just music that mods have  traditionally liked and listened to. To view  music as a more fundamental or necessary  component of the subculture is a common  outsider misconception, motivated by  analogy to other more recent movements  which were formed or led by bands and  were thus spurious by nature. As has been  the case with other teen phenomena, a mod  &#8220;stance&#8221; has, in the 60s, 70s, and 90s been  adopted by bands looking for ways to  quickly increase their popularity, but most of  these bands have also quickly been  forgotten.</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/lovedones-price-for-love.jpg" title="lovedones-price-for-love.jpg"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/07/lovedones-price-for-love.jpg" title="lovedones-price-for-love.jpg"><img src="http://modvespa.com/wp-content/uploads/2007/07/lovedones-price-for-love.jpg" alt="lovedones-price-for-love.jpg" /></a></p>
<p><font face="ARIAL"> It has historically been a bad  decision to look to or rely on bands for mod  inspiration; in the history of music there have  only literally been a handful of people who  were both true modernists as well as  successful musicians (e.g. Weller up until the  solo period). Most have fallen into  categories such as &#8220;I hated it but I wanted to  be popular&#8221; (e.g. Daltrey, Entwistle), &#8220;I went  along with it &#8217;cause my mate was into it&#8221;  (e.g. Foxton), &#8220;I was a mod at one point but  gave it up after I became successful&#8221; (e.g.  Marriott, Townshend), &#8220;I&#8217;ll be moddish for a  while but not too seriously&#8221; (e.g. Blur), &#8220;I  have no sense of style but let me try to fake  some by posing with a scooter and hanging  out with Weller&#8221; (e.g. Oasis). Overall it  could conceivably be argued that music has,  when linked to modernism, done more harm  than good due to its mass appeal and  commercial underpinnings; however it is also  true that, usually before commercial success  or popularity sets in, some truly timeless,  honest, and high-quality work does get  produced. Like all memorable relationships,  mod and music quite often don&#8217;t get along  and let each other down massively, but  when they work together the whole thing  really does click like nothing else.</font></p>
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		<title>Mod music &#124; Obsessive about collecting records, music and obscure information</title>
		<link>http://modvespa.com/mod-music/</link>
		<comments>http://modvespa.com/mod-music/#comments</comments>
		<pubDate>Wed, 18 Jul 2007 08:40:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/mod-music/</guid>
		<description><![CDATA[Somewhere on the way home from school or work, the mods went &#8220;missing&#8221;-they were absorbed into a noonday underground of cellar clubs, discotheques, boutiques and record shops which lay hidden beneath the straight world. Kids collected records obsessively, being as passionate about it as the acquisition of clothes. It was important to hear something first, [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL">Somewhere  on  the  way  home  from  school  or  work,  the  mods  went  &#8220;missing&#8221;-they  were  absorbed  into  a  noonday  underground  of  cellar  clubs,  discotheques,  boutiques  and  record  shops  which lay hidden beneath the straight world.  Kids collected records obsessively, being as  passionate about it as the acquisition of  clothes. It was important to hear something  first, before anyone else, and to be full of  information about obscure recordings by  obscure musicians. The sounds to be found  in their haunts complemented their lifestyle</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/albums11.jpg" title="Selection of album covers"></a></p>
<p style="text-align: center"><a href="http://modvespa.com/wp-content/uploads/2007/07/albums11.jpg" title="Selection of album covers"><img src="http://modvespa.com/wp-content/uploads/2007/07/albums11.jpg" alt="Selection of album covers" /></a></p>
<p><font face="ARIAL">In the beginning, the kaleidoscopic world of  modern jazz gave them hard bop, West  Coast cool, subterranean hip, shades,  smoke, drugs, and madness. From jazz, it  was a small step to the blues. From the  blues, it was a natural progression to soul  and R&amp;B, the quintessential mod music.  Exploring other new directions, prospectors  picked up on records from Jamaica, and  danced to bluebeat and ska freshly imported  to the best mod clubs. As the movement  went overground towards the mid-60s,  bands whose members had been mods  themselves began to appear, providing a  new classic English blend of pop, soul, and  blues. In the 70s the revivals took a lot of  their inspiration from the British R&amp;B/pop  sounds of the early/mid-60s, but also  changed the mix to include large doses of  punky energy and attitude; in a similar  expansion, the original ska sounds of the 60s  were given a more British feel as well as an  increased tempo. </font></p>
<p><font face="ARIAL">During the 80s there were  brief flickerings of pseudomod scenes, most  notably in the United States, largely as a  delayed reaction to the British revivals. The  late 1980s and early 1990s saw the coming  of age of a new generation of British artists  who had been strongly influenced not by the  original classic mod sounds but via  secondhand exposure through the new wave  of the late 1970s. In the USA, on the other  hand, the more traditional <em>Britpop</em> was  complemented by a rising popularity in  native 60s US-sounds such as surf and  garage. These generally less conservative  trends were balanced out by many purists  who, going in the opposite direction, looked  for inspiration to sounds much closer to the  jazzy grooves of the original modernists.</font></p>
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		<title>Modern life is Rubbish and the legacies of Ray Davies and Steve Marriott &#124; 1993-1995</title>
		<link>http://modvespa.com/1993-1995-modern-life-is-rubbish/</link>
		<comments>http://modvespa.com/1993-1995-modern-life-is-rubbish/#comments</comments>
		<pubDate>Mon, 16 Jul 2007 11:26:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

		<guid isPermaLink="false">http://modvespa.com/1993-1995-modern-life-is-rubbish/</guid>
		<description><![CDATA[As part of an almost an inevitable backlash given the pre-eminence of baggy and grunge in the early part of the decade, the pendulum swung again as British youth rediscovered the ideologies of modernism. The watershed event will most likely be remembered as being Blur&#8217;s release of Modern Life Is Rubbish, an album that signalled [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font><font face="ARIAL">As part of an almost an inevitable backlash given the  pre-eminence of baggy and grunge in the early part  of the decade, the pendulum swung again as British  youth rediscovered the ideologies of modernism.  The watershed event will most likely be remembered  as being Blur&#8217;s release of Modern Life Is Rubbish,  an album that signalled a change of direction away  from the prevalent Shaun Ryderisms and more  towards the legacies of Ray Davies, Steve Marriott,  and Paul Weller. However, the 90s also brought  along a new mod reality that was quite different from  the more copycat nature of the 1970s revival (although, as in 1979, there was the luxury of having  a readily available and exciting new wave of bands that were likely provide quality music for a  good number of years). Fuelled by the idea that, to achieve anything stylistically the old influences  must be respected but taken in new directions, the locals at clubs such as Camden&#8217;s <em>Blow Up</em>  distinguished themselves by a liberal fusion of traditional mod and contemporary elements taken  largely from the world of sportswear. A white jacket and Fred Perry with Converse, or feathered  hair with a vintage 1970s Adidas tracksuit top.</font></font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/modernlifeisrubbish1.jpg" title="Modern life is rubbish - Blur"><img src="http://modvespa.com/wp-content/uploads/2007/07/modernlifeisrubbish1.jpg" alt="Modern life is rubbish - Blur" /></a></p>
<p>This new mod was not defined by the obsessive detail and  oneupmaship of the original but was instead a broad  embracing of everything from Adidas punks to Acid  Jazzuals. All this is mod as in modern&#8211;moving things forward  by seeking out the new and the stylish in Britain. To quote  members of the band Mantaray: &#8220;Mod shouldn&#8217;t be about  reviving anything, it should be about what&#8217;s happening now&#8221;.  Of course, such definitions raise more problems than they  solve, perhaps the most obvious being whether a those  subscribing to the new paradigm should really be classified  by the same term used for a visibly different group. It&#8217;s an  issue that hasn&#8217;t really been decided to the satisfaction of the  hard-core traditionalists or the (usually) younger types (who  have coined new words and phrases intermixing mod and  casual to describe their particular fashion style). It&#8217;s really  only history repeating itself-back in the 1960s the more  purist of the early modernists also didn&#8217;t approve of the  widening of the style as it expanded from suits to other  casualwear, arguing that it would get diluted and lose its  sophistication.</p>
<p>Arguing about these trends has perhaps already become  irrelevant, since the demise of this particular mod resurgence  was clearly signalled by the increased mainstream-media  coverage of the past year. Most repellent in this regard is  probably U.S. MTV&#8217;s <em>Giving The Nod To The Mod</em>, a set of adverts mindlessly grouping  various bands whose only commonality lay in a British origin and, ironically/tragically, general lack  of airplay on that same channel. Given that the industry cash-in is occurring at this very moment,  the best thing to do might be to lay low and stock up on the occasional nuggets that might be  produced in the avalanche of trend-oriented material. After the masses once again discard  modernism to make way for the next fad, both the traditional and newer symbols will undoubtedly  be useful for sorting out those in the know from the rest of the crowd.</p>
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		<title>Quadrophenia and Paul Weller with The Jam and later with the Style Council &#124; 1979-1980</title>
		<link>http://modvespa.com/1979-1980-angry-young-revivalists/</link>
		<comments>http://modvespa.com/1979-1980-angry-young-revivalists/#comments</comments>
		<pubDate>Sun, 15 Jul 2007 11:40:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

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		<description><![CDATA[The post-punk return to modernism of the late 1970s was mostly a fiasco, in hindsight doomed to failure as a result of its essentially derivative nature and lack of original talent. Largely energized by the first ever full-length commercial film about mods (Quadrophenia), the bandwagonesque set of bands that sprung up (The Lambrettas, Merton Parkas, [...]]]></description>
			<content:encoded><![CDATA[<p></p><h2><font face="ARIAL"><font face="HAETTENSCHWEILER"><font size="6"><br />
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<p><font face="ARIAL">The post-punk return to modernism of the late 1970s was  mostly a fiasco, in hindsight doomed to failure as a result of  its essentially derivative nature and lack of original talent.  Largely energized by the first ever full-length commercial  film about mods (Quadrophenia), the bandwagonesque set of bands that sprung up (The  Lambrettas, Merton Parkas, The Chords, Secret Affair, and The Purple Hearts being some of the  most famous) were a dead end that matched the energy but not the quality of their New Wave  contemporaries. When the movement started to disintegrate a brief attempt was made to escape  categorization via the Glory Boys moniker but this never caught on in any significant way.  Ultimately, in an odd repetition of the 1960s, the more dance/hedonistic/fashion elements of the  movement became adopted by other societal groups, becoming exaggerated and causing the  whole system to crash via the New Romantic movement and the subsequent mid-eighties frivolity.</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/quadrophenia.jpg" title="Quadrophenia"><img src="http://modvespa.com/wp-content/uploads/2007/07/quadrophenia.jpg" alt="Quadrophenia" /></a></p>
<p><font face="ARIAL">Regardless, there was an intersting  resurgence of interest in American  Soul as typified by the return of  tracks such as Green Onions to the  top of the charts. The only new  group with enough style and  substance to pull of a contemporary  reworking of the Stax/Atlantic  sounds were Dexys Midnight  Runners with the release of their  first album in 1979.</font></p>
<p><font face="ARIAL">The true mod legacy of this revival,  however, was the emergence of the  most important and relevant figure  in the pop music world of the late  1970s and early 1980s: Paul  Weller, who was quite courageous  about displaying his mod influences at a point in time when they were unfashionable and a clear  liability in the eyes of the press. First through The Jam and later with the Style Council he  singlehandedly redefined mod as applied to the punk generation and became a substantial  influence for the then-youngsters who were to form the basis of the 1990s mod revival.</font></p>
<p><font face="ARIAL">Also during the late 1970s, ska music, an original favourite of the 1960s mods, inevitably became  fashionable once again. A set of genuinely talented bands appeared (mostly by way of the  successful independent label 2-Tone) whose following and membership included various  representatives from the mod/skinhead/rude boy camps. </font></p>
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		<title>Mod beginnings &#8211; Italian rounded-collared shirt, short Roman jacket very tailored &#124; 1958-1964</title>
		<link>http://modvespa.com/first-post-lets-start-1958-1964-absolute-beginnings/</link>
		<comments>http://modvespa.com/first-post-lets-start-1958-1964-absolute-beginnings/#comments</comments>
		<pubDate>Sat, 14 Jul 2007 20:24:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Anything Mod]]></category>
		<category><![CDATA[History]]></category>

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		<description><![CDATA[The first wave of modernist youth emerged in or around London in the late 1950s. Most commentators agree on certain basic themes: mod was predominantly working-class, male-dominated, and centered on an obsessive clothes-consciousness which involved a fascination with American and Continental styles. The Dean in Colin Macinnes&#8217; Absolute Beginners is a typical early modernist: College-boy [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><font face="ARIAL">The first wave of modernist youth  emerged in or around London in the late  1950s. Most commentators agree on  certain basic themes: mod was  predominantly working-class,  male-dominated, and centered on an obsessive clothes-consciousness which involved a  fascination with American and Continental styles. The Dean in Colin Macinnes&#8217; Absolute  Beginners is a typical early modernist: </font></p>
<blockquote><p><cite><font face="ARIAL">College-boy smooth crop hair with burned-in parting, neat white Italian  rounded-collared shirt, short Roman jacket very tailored (two little vents,  three buttons) no turn-up narrow trousers with seventeen-inch bottoms  absolute maximum, pointed toe-shoes, and a white mac folded by his side&#8230;</font></cite><font face="ARIAL"> </font></p></blockquote>
<p><font face="ARIAL">Defined by a geography of dress, he is English by birth and Italian by choice. His unnamed girl is  described in similar detail: </font></p>
<p><font face="ARIAL">Mod was largely a matter of commodity selection. It was through  commodity choices that mods marked themselves out as mods,  using goods as weapons of exclusion to avoid contamination from  the other alien worlds of teenaged tastes that orbited around their  own (the teds, beats, and later the rockers).</font></p>
<p><a href="http://modvespa.com/wp-content/uploads/2007/07/1950vespa.jpg" title="1950vespa.jpg"><img src="http://modvespa.com/wp-content/uploads/2007/07/1950vespa.jpg" alt="1950vespa.jpg" /></a></p>
<p><font face="ARIAL">Mods exploited the expressive potential within commodity choice to  its logical conclusion. Their furious consumption programme  enveloped clothes, clubs, records, hair styles, petrol and drinamyl  pills. Scooters became the preferred means of transportation, and a  style became fixed around the vehicle-a uniform of olive green  (parka) anoraks,  jeans and hush puppies. Sometimes French berets were worn to stress  the affiliation with the Continent and to further distinguish themselves from the rockers whose own  ensemble of leather jackets, flying boots and cowboy hats signalled an alternative defection to  America.</font></p>
<p><font face="ARIAL">By the time Mod had an identity reinforced as a set of newspaper photographs and bank holiday  headlines, its significance and influenced had stretched beyond the confines of a mere subculture.  Towards the end of 1964 the coffee bars and shirt/bra stores as described by Macinnes had given  way to discotheques and boutiques. A thriving fashion industry arose in London based on  Carnaby Street and King&#8217;s Road. There was now a mod television programme (<em>Ready Steady  Go</em>, whose opening sequence was a mod on scooter at traffic lights with a voice-over of &#8220;The  weekend starts here&#8230;&#8221;).</font></p>
<p>The mass commercialization and media attention given to a  subculture based on exclusivity and elitism resulted in a natural  identity crisis by the middle of the 1960s. At that point, two new  subcultures quickly splintered off leaving only small remnants      behind. On the one hand, furthering the non-aggressive, hedonistic,  and intellectual aspects were the set of people who would give rise  to <em>Swinging London</em>, psychadelia, and ultimately the hippie  regression. The other set, wearing boots and sporting crops as  early as 1964, were the forerunners of the <em>skinhead</em> cult, a group  which even today maintains an innumerable number of similarities  and ties to the mods of the early 60s (as late as 1969 they would  still occasionally be referred to as mods by outside observers).</p>
<p><font face="ARIAL">The places where a large portion of the modernist essence survived  through the 1970s were, surprisingly enough, far removed from the  clubs and cafes of London. Up north in clubs like Wigan&#8217;s Casino  Club and Stoke&#8217;s The Torch, a scene developed devoted to  scooters and soul music which matched classical modernism in  terms of its obsessiveness and oneupmanship. </font></p>
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