After visiting the Lambretta clothing website I noticed that the company is planning to release a clothing range with help from the band The Who. This could be very interesting and maybe this could be a trigger for another mod clothing revival?
Here is an excerpt from the Lambretta site: “Lambretta has partnered with legendary band The Who to launch a 60’s inspired clothing range that will also feature lovingly recreated items actually worn by the band at the time of the highly influential and highly stylish mod era – including the original US army fishtail parka, exactly as it appears on the Quadrophenia album cover.”
I think the success of this clothing range will be based on the quality of the product. The clothing range is released in Autumn so I will try and purchase of few items and review them when the time comes.
What do you think? Will all the kids swap their hoddies for parkas?
I greatily appreciate any comments.
{ 8 comments… read them below or add one }
There are mod’s in holland too you know
Really D.R. Noblewood? Do you have any more information relating to them?
That is interesting! Is this going to be something like JLo clothing but for men?
Does it make any difference or do we care about it? I am wondering to see all that changed which we have in past decades. Our preferences have been changed along with our needs and we do what we wanted to do. Nice article on the topic, its rare to find.
You only have to go to a scooter rally in the uk to see how much potential a range like this still has. Lambretta manufacture some great retro styles already, this is a great addition… Must dig out Quadrophenia on dvd.
Brand with Big Names or well known names always get a grand opening. They dont have to establish a customer base as they already have a name behind them. But with time it boils down to the actual product/price etc. If there products are good then i am sure they will do well.
Vooowww. I didn’t ever The Who style designs are so beautiful. Young, energetic and fresh clothing.
Who designed lambretta clothing is attractive and cool!